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ABOUT US

How we got here..

About Us

Smart Toys is the leading Toy, Education and Baby products retailer in Batu Pahat and operates a network of over 100 offline and online stores, that span across Johor, Selangor, Kedah, Melaka, Negeri Sembilan, and Pulau Pinang.

As the leading Toy, Education and Baby products retailer in Batu Pahat, we are extremely focused on delivering a truly unique experience to children and families in each of our 10 markets. We achieve this through our differentiated product ranges & services, our focus on Education toys, our millions loyalty program members, our emphasis on quality, safety and trust and our truly engaging customer shopping experience.

Smart Toys is a totally separate legal entity and is financially independent from all other toys company, current or former, operating companies around the world. The business is a 79% - 21% joint venture between a group of investment funds and financial institutions.

Smart Toys is headquartered in Batu Pahat with local offices in each market. The company is led by its current President & CEO, Mr. Shazalie and his experienced management team, who have consistently and successfully built the business across Malaysia.

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