Smart Toys is the leading Toy, Education and Baby products retailer in Batu Pahat and operates a network of over 100 offline and online stores, that span across Johor, Selangor, Kedah, Melaka, Negeri Sembilan, and Pulau Pinang.

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As the leading Toy, Education and Baby products retailer in Batu Pahat, we are extremely focused on delivering a truly unique experience to children and families in each of our 10 markets. We achieve this through our differentiated product ranges & services, our focus on Education toys, our millions loyalty program members, our emphasis on quality, safety and trust and our truly engaging customer shopping experience.

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Smart Toys is a totally separate legal entity and is financially independent from all other toys company, current or former, operating companies around the world. The business is a 79% - 21% joint venture between a group of investment funds and financial institutions.

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Smart Toys is headquartered in Batu Pahat with local offices in each market. The company is led by its current President & CEO, Mr. Shazalie and his experienced management team, who have consistently and successfully built the business across Malaysia.

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